Turn 14 Distribution views the Manufacturer–Distributor relationship as a long-term partnership. It is with this goal in mind that the company is highly selective when choosing new product lines in which to invest its resources. Considerable time is invested in market research, forecasting, and dealer interviews prior to adding a brand to the company’s line card. Once a brand is deemed an ideal fit to complement Turn 14 Distribution’s other offerings, it is further reviewed using the following criteria.
Turn 14 Distribution does not believe that the owner of a dominant marketplace should participate as a seller in that marketplace because it inherently leads to abuse of power as marketplace owners can manipulate their marketplaces in order to gain advantages. For this reason, the company does not do business with any dominant marketplace owners and looks for similar commitments to ethics from its suppliers.
Turn 14 Distribution's Marketing Department invests significant resources into developing meaningful advertising campaigns and programs for its partners. Many of these are self-funded. When promoting a specific brand or product, the company finds it wise to partner with its suppliers, and looks for this capacity during evaluation.
Turn 14 Distribution seeks market leaders which offer high-quality products and superior support. Innovative manufacturers who provide unique solutions and grow the company’s markets command attention.
Turn 14 Distribution invests in brands committed to three-step distribution, where wholesale distributors cannot sell directly to the public. The company works to develop pricing structures that allow multiple channels to market to operate in concert. This requires transparency and often fundamental changes to current go-to-market strategies.
Will the manufacturer forward new leads to distributors, or pursue them and compete with their WDs in the process? Will accounts buying from current distribution be opened up directly by the manufacturer?
Turn 14 Distribution looks for partners who are invested and determined to pursue prosperity; the company relies on its partners to continuously create growth opportunities by developing innovative new products.
Turn 14 Distribution is committed to being a transparent link in the supply chain, offering clear and direct communication when issues arise or detours are required. The company looks for the same qualities in its suppliers.
Has this manufacturer invested in electronically cataloging their data to make it easier to sell and promote their products?
When discussing true distributors in our industry, Turn 14 Distribution belongs at the head of the conversation. The organization is a model of professionalism, starting with CEO Jon Pulli, and down through the entire staff. They run a very clean operation and do a fabulous job promoting, marketing and distributing Manley products."
Manley Performance Products
Turn 14 Distribution is one of the few distributors who crosses over to cover most of the markets we cater products to and has added value to our line by making our parts easily available to their customers, recommending our line and filling an important void in the distribution space."
Turn 14 Distribution is an amazing distribution partner for COBB Tuning! Their entire team is supportive of our authorized dealer program, we get great feedback about potential new dealers or product improvements, and our dealers love to use them for easy access to in-stock products with fast and accurate shipping."
Turn 14 Distribution is very easy to do business with. They use innovative marketing methods backed by growth increases and have a very interactive website. They have a warehouse full of enthusiasts that enjoy this industry rather than just have a call center of workers that are not knowledgeable about their products."
Turn 14 Distribution has become a very important customer for us in a short period of time. With proven traditional values, such as loyalty and service, Turn 14 Distribution is the most progressive adaptive warehouse distributor."
H&R Special Springs
Turn 14 Distribution is an innovator who is achieving new levels of service and distribution. They are forward thinkers, and are not afraid to be different while trying new ways to expand business and continuing to maintain world-class customer service levels. As a supplier, Turn 14 Distribution ranks as one of the very best distributors in our industry."
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